A New Innings: the business of sport

by Simon Hughes

In a groundbreaking piece of work examining the finances of sport, Simon Hughes collaborated with long-time friend Manoj Badale, the owner of the Rajasthan Royals in the Indian Premier League, to analyse how the IPL was created, why it has been so successful, and how cricket and sport can benefit from the lucrative path it has followed. The book covers the formation of the IPL and interviews its founder Lalit Modi on its origins in American sport, then proceeds to examine how to build a new franchise, how to engage a new audience, how to manage highly-renumerated players, the roles and responsibilities of a franchise owner, how to embrace the digital age and what it all means for the future of cricket and the world of sport.

Buy it here: https://www.amazon.co.uk/New-Innings-Manoj-Badale/dp/1913568512/ref=sr_1_1?crid=3CZJHEHADBYJS&keywords=a+new+innings&qid=1666275696&qu=eyJxc2MiOiIwLjQ2IiwicXNhIjoiMC41MyIsInFzcCI6IjAuNzUifQ%3D%3D&s=books&sprefix=a+new+innings%2Cstripbooks%2C52&sr=1-1